DIGITAL INKJET PRINTING Very economical for small print runs but unit costs do not decrease greatly as quantities increase. (Screen printing recommended for larger runs) Photographic images reproduce exceptionally well Some solid colours may appear 'grainy'	FULL COLOUR SCREEN PRINTING Very economical for larger print runs. Unit costs decrease significantly as quantities become higher. (Digital Inkjet is recommended for small print runs) Photographic images and some solid colours can appear 'dotty'. Print resolution is more obvious as the image gets smaller, but not noticable when viewed from a distance.
BOTH PROCESSES Matching spot PMS colours can be difficult Small type and logos printed in colour or reversed out of coloured backgrounds are a problem (black is normally OK) External life expectancy (weather resistance and lightfastness) of up to 3 years.